In Blockbusters: The Five Keys to Developing GREAT New Products, authors Gary S. Lynn and Richard R. Reilly presents the five keys they have found to be common among companies. The findings are based on a ten-year study of 700+ product launches.
The book uses very famous examples of products and how they evolved from being good to great products. The book is filled with very nice illustrations and very compelling examples of each of the five keys as they are being applied in product development.
What I liked most about the book is that it strikes a balance between being practical and academic in presenting their findings.
Recommended for those involved in innovation and new product development teams. The book uses very famous examples of products and how they evolved from being good to great products. The book is filled with very nice illustrations and very compelling examples of each of the five keys as they are being applied in product development.
What I liked most about the book is that it strikes a balance between being practical and academic in presenting their findings.
About the author:
Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.
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