Monday, December 19, 2011

Book Review: The Twitter Book by Tim O'Reilly and Sarah Milstein

I found The Twitter Book by Tim O'Reilly and Sarah Milstein a very good reference not only for beginners but also expert users.

What I enjoy most about this book is the progression of the topics from beginner use up to business use. There are various gems within that would show any user how effectively use Twitter and many of its tools.

Without this book, any Twitter user can easily get overwhelmed with information and updates from various tweets. Knowing and using the tools shared by the book can help greatly.

I recommend this book to every Twitter user and even for non-users who are already planning to start tweeting very soon.

About the authors:


Happily between gigs right now, Sarah Milstein was until recently UBM TechWeb's GM & Co-chair for Web 2.0 Expo. She's also co-author, with Tim O'Reilly, of The Twitter Book and a frequent speaker on social media for business. Previously, she was on the senior editorial staff at O'Reilly Media, where she founded Tools of Change for Publishing (TOC) and led development of the Missing Manuals. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.

[Disclaimer: I got this book for free as part of the Oreilly blogger review program I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."] 

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Monday, December 12, 2011

Book Review: Product Design and Development by Karl Ulrich and Steven Eppinger

Product Design and Development by Karl Ulrich and Steven Eppinger is one of the most handy product development references I have ever encountered.

The book covers all of the basic steps in the product development process and offers a less-detailed but essential information for those leading product design and/or development teams.

The book is wonderfully illustrated and provides enough detail for understanding the various cross-functional roles and processes involved in designing and developing product.

Recommended for those involved in product development team as well as students of design and engineering.

About the authors:

Karl T. Ulrich is the Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development. He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community. In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds more than 20 patents. Professor Ulrich is a founder of Terrapass Inc. and Xootr LLC and he currently serves on the boards of several technology-based companies. Professor Ulrich holds bachelors, masters, and doctoral degrees in mechanical engineering from MIT.

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Monday, December 5, 2011

Book Review: One Incredible Savior: Celebrating the Majesty of the Manger by Max Lucado

One Incredible Savior: Celebrating the Majesty of the Manger is a gift book that contains various copyrighted works form Max Lucado's other writings.

The book is structured very well and is very beautifully illustrated. The selected excerpts are very appropriate to the purpose of this gift book.

Although I am an avid Lucado fan and have read many of his books, I found this collection of various writings on related to Nativity a fresh and welcome effort.


Recommended for those seeking a Christian gift book that is not too heavy on Biblical references. Not recommended for Lucado's fans who are looking for a new book.

About the author:
Lucado was born in 1955 in San Angelo, Texas, and raised in Andrews, Texas, the youngest of four children. His father was an Exxon oil field mechanic who, Lucado remembers, always smelled of grease cleaner. "It makes it easy for me to see a God who is loving and kind--because my dad was," he says. His mother was a nurse who grew up working in the cotton fields.

Lucado went through a period of rebellion against his parents' values and their God during his teens and into college. But it wasn't long before he found himself drawn back to his roots, back to God. He married, spent time serving as a missionary in Brazil, and returned to the States, where he began working as a church minister and writing on the side.

From all accounts, Max Lucado is not a man consumed by sales, awards, and achievements. He often turns down media interviews since they impede on family and ministry commitments. He spends the bulk of his week serving as senior minister at Oak Hills Church in San Antonio, Texas. And he is truly surprised by his own success--more impressed by his one-in-a-million wife and three amazing daughters than by his successful writing career.

Disclosure of Material Connection: I received this book free from Thomas Nelson Publishers thru NetGalley book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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