Monday, December 12, 2011

Book Review: Product Design and Development by Karl Ulrich and Steven Eppinger

Product Design and Development by Karl Ulrich and Steven Eppinger is one of the most handy product development references I have ever encountered.

The book covers all of the basic steps in the product development process and offers a less-detailed but essential information for those leading product design and/or development teams.

The book is wonderfully illustrated and provides enough detail for understanding the various cross-functional roles and processes involved in designing and developing product.

Recommended for those involved in product development team as well as students of design and engineering.

About the authors:

Karl T. Ulrich is the Vice Dean of Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development. He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at The Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community. In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds more than 20 patents. Professor Ulrich is a founder of Terrapass Inc. and Xootr LLC and he currently serves on the boards of several technology-based companies. Professor Ulrich holds bachelors, masters, and doctoral degrees in mechanical engineering from MIT.

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