What I enjoy most about this book is the progression of the topics from beginner use up to business use. There are various gems within that would show any user how effectively use Twitter and many of its tools.
Without this book, any Twitter user can easily get overwhelmed with information and updates from various tweets. Knowing and using the tools shared by the book can help greatly.
I recommend this book to every Twitter user and even for non-users who are already planning to start tweeting very soon.
About the authors:
Happily between gigs right now, Sarah Milstein was until recently UBM TechWeb's GM & Co-chair for Web 2.0 Expo. She's also co-author, with Tim O'Reilly, of The Twitter Book and a frequent speaker on social media for business. Previously, she was on the senior editorial staff at O'Reilly Media, where she founded Tools of Change for Publishing (TOC) and led development of the Missing Manuals. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.
[Disclaimer: I got this book for free as part of the Oreilly blogger review program I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."]
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