Tom Kelly of IDEO attempts to dissect the different personalities that make up an innovative organization.Complete with vivid descriptions of each 'face' and reinforced by real life examples across industries, the book provides a glimpse of the inner workings of an innovative organization.
Although the book suggests that it is unlikely for an individual to have only one 'face', the author provides insights on how the other 'faces' may be developed.
Although a very good read, especially for those in R&D, some chapters can be quite long for the average reader.
About the author:
Tom Kelley is general manager of IDEO, the world's leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm's brainstorming and prototyping efforts.
Jonathan Littman is the author of The Fugitive Game and The Watchman and is a contributing writer for Red Herring magazine.
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